1ST HAND EXPERIENCES IN EUROPE, USA AND ASIA.
Professor Dr. Jorge (George) Mongay, D.B.A. is one of the most respected thinkers and teachers in international management. He is considered by most business students and executives as the most influential teacher in their academic programs. Department most read author (Researchgate, 2016), Best Evaluated Business Teacher 2016 & Selected Paper AIB.
JOURNAL ARTICLES and PAPERS
Customer Loyalty in small B2B companies: A case study approach . SBS Swiss Business School. (02/2009) Mongay, J. Mentor: Frederick Clark, Ph.D. ) Customer Loyalty in Small Companies. A case study approach". (LAP Academic Publishing, 2012).